Max Mara will stage next cruise show in Shanghai’s Long Museum West Bund - FashionNetwork

Max Mara has announced that its next cruise show, the Resort 2027 collection, will take place at the Long Museum West Bund in Shanghai on June 16, 2026. The event will also mark the opening of a public exhibition titled 'The Max,' curated by French fashion expert Olivier Saillard, celebrating the brand's 75th anniversary. The show continues Max Mara's tradition of staging cruise collections in museums, following previous shows at Berlin's Neues Museum and Venice's Doge Palace.