Let’s dress like a Mark Rothko! How gen Z fell for the king of colour field paintings
Mark Rothko, the abstract expressionist known for his color field paintings, is experiencing a cultural resurgence among Generation Z on social media platforms like TikTok and Instagram. Videos inspired by his work amass hundreds of thousands of views, with creators styling outfits based on his canvases, assigning his paintings to personality archetypes, and comparing his palettes to dream pop bands like the Cocteau Twins. The Rothko Chapel in Houston, Texas, has also seen a wave of curious young visitors drawn to the meditative, confrontational experience of his art.