Beyond the prompt: when the medium is generative AI, the artist becomes a systemic director

Oltre il prompt: quando il medium è l’AI generativa l’artista diventa regista sistemico

The article argues that as AI-generated images become more spectacular, the role of the artist is often misunderstood as merely writing prompts. Instead, the author contends that the most significant generative artworks are systems—predetermined rule-based environments where the artist designs the conditions for images to emerge. Works like Hans Haacke's "Condensation Cube" (1963-1965) and Refik Anadol's "Unsupervised" (2022) exemplify this shift from object to process, where the artwork is the behavior or architecture itself.