How Tech Billionaires Turn Couture into Content

Wie Tech-Milliardäre Couture zu Content machen

The Met Gala, long considered the premier event for fashion and cultural influence, has become increasingly dominated by tech billionaires. This year, Jeff Bezos and Lauren Sánchez Bezos purchased their role as co-hosts, sparking protests in New York and raising questions about whether money alone now buys entry into the highest echelons of fashion. Individual tickets cost $10,000 and a table $350,000, with sponsors including OpenAI, Snapchat, and Meta. The event, organized by Anna Wintour to raise funds for the Costume Institute at the Metropolitan Museum of Art, raised $31 million last year but has transformed from a benefit into a spectacle optimized for viral moments and algorithmic appeal.