A pop-up hotel format is born that focuses on culture: starting in an architecture in Arles, France (with photos by Carla Sozzani)
Nasce un format di hotel pop up che punta sulla cultura: si inizia in un’architettura di Arles in Francia (con le foto di Carla Sozzani)
Luca Pronzato, founder of the pop-up restaurant platform We Are Ona, is launching a new itinerant hospitality concept called Casa Ideale. The first edition will take place from July 1–10, 2026, at Villa Bank, a 1970s villa near Arles, France, designed by Emile Sala and protected as a Remarkable Contemporary Architecture by the French Ministry of Culture. Guests will stay in the villa and dine at a restaurant run by chef Gil Nogueira, while the space also hosts a photography exhibition titled "Prologo" curated by Maddalena Scarzella for Fondazione Sozzani, featuring over 60 works from Carla Sozzani's archive by artists such as Urs Lüthi and Helmut Newton, alongside design pieces from the gallery Downtown+ by Luna Laffanour.
