Comment | Galleries are looking to merch to keep spirits up—it's a joyful move in challenging times

The article discusses how galleries are increasingly turning to merchandise and playful, low-cost art items to maintain public engagement during a downturn in the art market. It cites the example of Lucy Sparrow's hand-stitched felt fish and chip shop at Lyndsey Ingram gallery in London, which drew large crowds and media attention but generated far less revenue than traditional fine art sales. The piece notes that while the global art market fell 12% to $57.5bn in the past year, according to the Art Basel and UBS Art Market Report, galleries like Unit and Palmer are offering items such as Gavin Turk T-shirts and Andy Holden records to attract visitors.