The rise and fall of ‘buy-one, give-one’ art sales

A once-common sales tactic in the contemporary art market, known as "buy-one, give-one" or "bogo," has significantly declined. Under this arrangement, collectors gained preferential access to in-demand artists' paintings by agreeing to purchase two works and donating one to a museum. The practice peaked from 2021 to 2023, with institutions like the Metropolitan Museum of Art and the Institute of Contemporary Art, Miami, acquiring works this way.