philadelphia art museum rebranding

The Philadelphia Museum of Art is reversing its controversial rebranding decision, abandoning the name "Philadelphia Art Museum" and the acronym "PhAM" after widespread backlash. The museum will retain its new griffin logo but restore the original name, Philadelphia Museum of Art, across all platforms. The rebrand, developed with Brooklyn design studio Gretel at a cost of $1 million, was rolled out less than four months ago but met with public mockery and internal turmoil. The reversal follows the firing of CEO Sasha Suda, who filed a lawsuit over her ouster, and the appointment of Daniel Weiss, former CEO of the Metropolitan Museum of Art, as her successor. Chief marketing officer Paul Dien also resigned amid the fallout. The board voted unanimously to undo the name change after a survey commissioned by an interdisciplinary task force.

philadelphia art museum executive rebrand resigns

Paul Dien, the chief marketing officer behind the Philadelphia Museum of Art's controversial rebranding, has resigned effective February 1. Dien, who joined the museum in 2023, oversaw the institution's name change to "Philadelphia Art Museum" and a new visual identity that drew widespread public mockery on social media. The rebranding was intended to boost attendance, but faced backlash from locals and critics. Dien's departure follows the ouster of former director and CEO Sasha Suda in November, who has since filed a wrongful dismissal lawsuit against the museum.

philadelphia museum of art rebrands philadelphia art museum

The Philadelphia Museum of Art has rebranded itself as the Philadelphia Art Museum, a change announced on Wednesday. The museum worked with branding studio Gretel, known for clients like the Museum of Modern Art and Crystal Bridges Museum, to develop a new name, logo, custom typography, website, and visual identity. Director and CEO Sasha Suda stated the rebrand aims to place Philadelphia front and center and make the institution more collaborative and future-focused.

Jiaqi Wang gives a new face and a new style to Miss Chiquita for this Milan Art Week 2026

Jiaqi Wang dà un nuovo volto e un nuovo tratto a Miss Chiquita per questa Milano Art Week 2026

Chiquita has selected Chinese-born, New York-based illustrator and animator Jiaqi Wang as the third artist for its 'Pop by Nature' campaign, which connects the brand with contemporary art. Wang has reinterpreted the brand's iconic Miss Chiquita mascot with her signature vibrant colors, clean lines, and scenes of daily life. The campaign includes out-of-home installations, urban interventions like a mural in Milan, limited-edition banana stickers, and culminates with an immersive 'Miss Chiquita House' experience during Milan Art Week 2026.

Wandering Star – a photo essay

Photographer Vanessa Vettorello explores the physical and psychological impact of strabismus, or eye misalignment, through her visual project "Wandering Star." Drawing from her personal childhood experience with diplopia (double vision), Vettorello combines intimate portraits of others living with the condition, medical reportage, and reconstructed memories to illustrate the struggle of navigating a world where depth and distance are distorted.

The Musée de La Poste becomes the "Musée Postal" once again

Le musée de La Poste redevient le « musée postal »

The Musée de La Poste in Paris has rebranded itself as the "Musée Postal," reclaiming its original 1946 name as it approaches its 80th anniversary. Alongside a new visual identity featuring a blue and white "M" logo, the institution is shifting its focus from a strictly corporate museum to a "museum of society" with a more universal outlook. Under the leadership of director Guillaume Goy, the museum aims to modernize its permanent collection and recover its pre-pandemic attendance figures, targeting 150,000 annual visitors.

The Postal Museum recovers its name

Le Musée postal retrouve son nom

The Musée de La Poste in Paris has reverted to its original name, Musée postal, as part of a major rebranding effort. The institution, approaching its 80th anniversary, has introduced a new visual identity and aims to reposition itself within the Parisian cultural landscape, seeking to distance itself from the image of a corporate museum.