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How is ethical knitwear made? The founder of Milanese brand Vitelli explains

Come si fa maglieria etica? Il fondatore del brand milanese Vitelli ci spiega

Mauro Simionato, founder of the Milanese brand Vitelli, discusses the evolution of his label as it returns from a year-long hiatus. Known for its 'Doomboh' regenerative process, Vitelli utilizes recovered yarns and vintage 1980s machinery to transform knitwear into a medium for aesthetic and cultural experimentation. The brand draws heavy inspiration from the 'Gioventù Cosmica' counterculture scene, blending music, material culture, and inclusive community-building into its production model.