filter_list Showing 3 results for "Embrace" close Clear
search
dashboard All 210 museum exhibitions 119article culture 28article news 18person people 12article local 8candle obituary 8rate_review review 8trending_up market 6article policy 3
date_range Range Today This Week This Month All
Subscribe

are museums spending enough marketing new report

A new report from Remuseum, an initiative of the Crystal Bridges Museum of American Art funded by collector David Booth and the Ford Foundation, reveals that American museums are struggling with post-pandemic visitation declines and rising costs, yet they invest less than three percent of their operating budgets on marketing—comparable to mining and construction industries. The report contrasts historical resistance to marketing, exemplified by former Met president William Luers, with the Getty's Harold Williams, who embraced it. Case studies from the Art Gallery of Ontario and the Peabody Essex Museum show how museums can use audience personas to boost attendance, but current spending remains far below the 13.9 to 18.7 percent of revenues that consultant Colleen Dilenschneider says is needed to reach full market potential.

The National Gallery of Art Embraces New Role as Lending Library, Thanks to a Big Gift That Sends Artwork to Other Museums

The National Gallery of Art in Washington, D.C., has received a $116 million donation from the Mitchell P. Rales Family Foundation to fund its 'Across the Nation' lending program. The gift, the largest programming-related donation in the museum's history, will support shipping, installation, and other costs associated with sending artworks on two-year loans to smaller regional museums across the United States, from Alaska to Florida.

Victorien Bornéat : « De l’échec de la démocratisation culturelle est né un sentiment d’exclusion »

Victorien Bornéat has published a manifesto arguing that French cultural democratization policy, rooted in André Malraux's vision of making masterworks accessible to all, has failed. He cites budget cuts by regional presidents Laurent Wauquiez and Christelle Morançais, police raids on bookshops like Violette and Co, and statistical studies showing that working-class audiences still do not spontaneously attend theaters, museums, or opera. Bornéat contends that the policy's emphasis on direct confrontation with canonical works ignored the need for cultural codes and institutional literacy, creating an exclusion that politicians now exploit for electoral gain.