Memorial Art Gallery admission will become free starting in 2027
The Memorial Art Gallery (MAG) in Rochester, New York, announced on May 13 that admission will become free for all visitors starting in 2027, eliminating its current $20 entry fee permanently. The museum, part of the University of Rochester, raised over $9 million through its "Free for All, Forever" campaign, surpassing its original target faster than expected. Key donations included a $1 million gift from Dr. Alexander A. Levitan and his wife Lucy K. Levitan, a $3 million donation from UR trustee Doug Bennett, his wife Abby, and the Sands Family Foundation, and $2 million from Mary Ellen Burris. Additional support came from anonymous donors, Kitty and Nick Jospé, and Sandy Hawks Lloyd and Justin Hawks Lloyd.