
art basel ubs report women and gen z 1234758514
The Art Basel & UBS Survey of Global Collecting 2025, authored by Clare McAndrew, surveyed 3,100 high-net-worth collectors across ten markets. It reveals that nearly three-quarters of respondents are Gen Z or Millennials, with Gen Z collectors allocating an average of 26% of their wealth to art—the highest of any age group. Female collectors outspent men by 46% in 2024 and the first half of 2025, and 51% of collectors purchased digital artworks. Direct purchases from artists surged to 63%, up from 27% two years earlier, with 35% buying via Instagram links.




























