
The LA Art World’s New Obsession Is a Theater Where Artists Run the Show
Calla Henkel and Max Pitegoff, former artistic directors of Berlin's Grüner Salon, launched New Theater Hollywood in 2024 as a nonprofit venue on Santa Monica Boulevard. The 49-seat theater specializes in genre-defying, multidisciplinary collaborations, staging works like Sophie Becker's ventriloquist act *Ronnie's Big Idea* and Diamond Stingily's *The Driver*. Every performance sells out, attracting a cult following of literary, art world, and pop culture figures who often linger to discuss shows.




























