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Alex Prager has created "Mirage Factory," an immersive installation inside a former Miami Beach cinema that pays tribute to her hometown of Los Angeles while critiquing its illusions. The installation features meticulously crafted sets, a new photograph, and a dining experience by chef Dave Beran, alongside a live performance by Diana Ross. It opened with private events for Capital One cardholders and the Cultivist art club, and is now public through December 4, with proceeds benefiting Heal the Bay.

diana ross performance alex prager art basel miami beach 1234765441

Diana Ross performed an intimate 20-minute set at a dinner celebrating Alex Prager's immersive installation 'Mirage Factory' during Art Basel Miami Beach. The event, held in a green room evoking Griffith Park, featured Ross singing hits from her Supremes days and solo career. Prager's installation, located in the old Beach Theatre on Lincoln Road, includes a 1:12 scale miniature of Hollywood Boulevard and was created with Capital One and the Cultivist. A performance based on Prager's photograph 'Beverly Palms Hotel' (2025) also took place, with actors embodying characters from the image.

alex prager mirage factory miami beach 1234764697

Los Angeles-based artist Alex Prager has opened "Mirage Factory," an immersive installation on Miami Beach's Lincoln Road, taking over the historic Beach Theatre. The project features three constructed set pieces that explore Los Angeles history, including a 1:12 scale model of Hollywood Boulevard with landmarks like Grauman's Chinese Theatre and Musso & Frank's, an orange grove with real trees and fake citrus, and a lush garden party set in Griffith Park. The installation is part of an ongoing collaboration between Capital One and the Cultivist, and includes an immersive dining experience by chef Dave Beran, with a performance by Diana Ross. The public can visit on December 4 and 5, 2025.

Art Basel Miami Beach Diary: big feet, big muscles and big voices descend on Miami

Art Basel Miami Beach 2024 has kicked off with a series of high-energy events, including a Japanese women's wrestling match at the Miami Beach Bandshell featuring the Sukeban league, where Ichigo Sayaka was crowned victor with a belt designed by Marc Newson. The fair also features a performance by Diana Ross at Alex Prager's Mirage Factory launch, a set by rapper 2 Chainz at Soho Beach House, and notable artworks such as Sadao Hasegawa's erotic paintings at Garth Greenan's stand and Pat Oleszko's 13ft-tall inflatable 'Big Foots' at the David Peter Francis stand.