Vasari Art Codex

article culture schedule Mar 13, 2026 visibility 8 link 5 artists, 4 galleries

Comment | Cow in MSCHF project survives, but should the project have happened at all?

The Brooklyn-based art collective MSCHF concluded its two-year project 'Our Cow Angus,' in which the fate of a live cow was determined by token holders. Purchasers of tokens representing future hamburgers and leather had the option to return them via a 'remorse portal'; when over 50% were returned by the March 13 deadline, the cow was sent to a sanctuary instead of a slaughterhouse.

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Angus, Thongs and Imperfect Staging

The art collective MSCHF saved a cow named Angus from slaughter after a two-year project called 'Our Cow Angus'. The project allowed fans to preorder burgers or a leather bag made from Angus, but also provided a 'Remorse Token' to cancel orders. If 50% of tokens were used by the deadline, Angus would be spared and sent to a sanctuary. With ten hours remaining, the threshold was met, and the cow's life was saved.