Antoni Gaudí’s Casa Batlló is reaping the rewards from its continual reinvention

Antoni Gaudí’s Casa Batlló in Barcelona, completed in 1906 and designated a UNESCO World Heritage site in 2005, has undergone a series of ambitious multi-million-euro restorations and a hi-tech revamp over the past decade. Acquired by the Bernat family in 1993 and opened to the public in 2002, the monument now draws over 1.5 million visitors annually, generating a record €56 million in income in 2023—a 54% increase from the previous year. Recent projects include a €30 million investment (2018-2024) that uncovered original gold-leaf patterns and expanded immersive exhibitions such as Refik Anadol’s "Gaudí Dreams." The family plans to open the third floor for private events by late 2025.