British Museums Escape Penalizing Law on Memberships

Les musées britanniques échappent à une loi pénalisante sur les adhésions

The British government has officially exempted charitable museum memberships from the Digital Markets, Competition and Consumers Act (DMCCA). Originally designed to target predatory subscription models like those used by streaming services, the law would have granted members a 14-day cooling-off period both at sign-up and upon annual renewal. Major institutions like the Tate and the Victoria & Albert Museum feared this would allow visitors to attend major exhibitions for free before canceling their memberships for a full refund.