Art Basel Miami Beach's new digital art section, Zero 10, featured a heavily subsidized presentation curated by Eli Scheinman, bypassing the fair's usual selection process. The centerpiece was Beeple's installation "Regular Animals" (2025), which displayed dog-like robots with humanoid masks of figures including Kim Jong-un, Elon Musk, and Beeple himself, which critics argue lacks substantive critique and relies on shallow satire.
Art Basel Miami Beach 2025 opened amid cautious optimism following the $2.2 billion New York auctions, with Google co-founder Sergey Brin and WhatsApp co-founder Jan Koum spotted in Miami. Dealers reported strong sales, including an $18.5 million Joan Mitchell painting at Gray purchased by dealer Lillian Heidenberg. The fair introduced a new digital art section, Zero 10, sponsored by OpenSea and curated by Eli Scheinman, aimed at attracting crypto-wealthy collectors and younger audiences. Meanwhile, Art Basel hired Elena Soboleva, formerly of David Zwirner, as global head of audience growth and intelligence to engage the next generation of collectors.
Art Basel Miami Beach will debut a new curated space called Zero 10, dedicated to digital and new media art, at its upcoming fair in the Miami Beach Convention Center. The centerpiece is an interactive installation by American artist Beeple featuring robot dogs with human heads modeled after public figures like Andy Warhol, Jeff Bezos, and Elon Musk, which will photograph fairgoers and offer NFTs. The space, curated by Eli Scheinman, includes works by pioneers such as Manfred Mohr and Larva Labs, alongside galleries like Pace Gallery and platforms like Art Blocks, exploring themes of AI, robotics, and generative systems. The name references Kazimir Malevich's 1915 exhibition '0,10', signaling a push into new artistic terrain.
Art Basel will launch Zero 10, a new curated platform dedicated to digital art, at its Miami Beach edition in December 2025. Supported by OpenSea and curated by digital art strategist Eli Scheinman, the inaugural presentation will feature 12 international exhibitors including Art Blocks, bitforms gallery, Beeple Studios, Pace Gallery, AOTM, and Visualize Value, along with a loan of Lu Yang's DOKU – Heaven (2022) from the UBS Art Collection. The initiative takes its name from Kazimir Malevich's historic 1915 exhibition 0,10 and will run from December 5–7, 2025, with VIP previews on December 3–4, before expanding to other Art Basel fairs in 2026.