Art Basel Miami Beach's new digital art section, Zero 10, featured a heavily subsidized presentation curated by Eli Scheinman, bypassing the fair's usual selection process. The centerpiece was Beeple's installation "Regular Animals" (2025), which displayed dog-like robots with humanoid masks of figures including Kim Jong-un, Elon Musk, and Beeple himself, which critics argue lacks substantive critique and relies on shallow satire.
The article argues that digital art today suffers from a narcissism problem, where artists like Beeple prioritize social media metrics and clout over critical feedback and art historical context. This matters because it highlights how the digital art market's reliance on viral attention undermines meaningful artistic discourse, especially as major fairs like Art Basel attempt to integrate digital works into the traditional art world.