Landor partners with Museum of Contemporary Art Australia on landmark AI exhibition

Landor Australia partnered with the Museum of Contemporary Art Australia (MCA Australia) to create "Data Dreams: Art and AI," a landmark exhibition featuring ten international artists exploring art and artificial intelligence. Landor developed "Data Dreamscape," a generative identity system and interactive experience where visitors typed in dream memories, which AI transformed into unique artworks. The identity was applied across marketing, merchandise, and in-gallery applications, with approximately 3,000 visitors engaging with the tool during the exhibition's run.