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‘Wear layers and chic waterproof shoes’: Cherry Cheng on the art she collects, the London food she loves and how she survives Frieze week

Cherry Cheng, an art collector and founder of the high-end perfume house Jouissance, discusses her art-buying habits, favorite London spots, and Frieze week plans in an interview. She studied at Sotheby's Institute of Art and Goldsmiths, worked for Gurr Johns, and now collects works by artists such as Tancredi di Carcaci and Anastasia Pavlou, while supporting institutions like the Serpentine, Studio Voltaire, and the Institute of Contemporary Arts.

Meet the London Perfumer Building a Collection Around Humor and Instinct

Cherry Cheng, a London-based perfumer, has curated a personal art collection in her Notting Hill flat that reflects her instinctive and humorous approach to collecting. The collection features works by artists such as Beau Gabriel, Miranda Keyes, Sarah Pucci, Juliette Teste, Araki Nobuyoshi, Katrien de Blauwer, Lucile Littot, Leo Costelloe, Sebastian Espejo, and Joline Kwakkenbos, displayed throughout her home like a diary of her tastes.