Cherry Cheng, a London-based perfumer, has curated a personal art collection in her Notting Hill flat that reflects her instinctive and humorous approach to collecting. The collection features works by artists such as Beau Gabriel, Miranda Keyes, Sarah Pucci, Juliette Teste, Araki Nobuyoshi, Katrien de Blauwer, Lucile Littot, Leo Costelloe, Sebastian Espejo, and Joline Kwakkenbos, displayed throughout her home like a diary of her tastes.
This article matters because it highlights how contemporary collectors are increasingly driven by personal taste and emotional connection rather than market trends or investment value. Cheng's collection, built around humor and instinct, challenges traditional notions of art collecting and offers insight into the growing intersection between the art world and other creative industries, such as perfumery.