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new art fair london women led galleries echo soho 1234747021

A new boutique art fair called Echo Soho, dedicated to women-led galleries, will debut in London from October 16 to 19, 2025, running alongside Frieze London. Founded by gallery owner India Rose James, the fair will take place at Artist’s House on Manette Street, featuring 12 exhibitors across two floors of a Georgian townhouse. With stand prices starting at £850 and booth sizes from 20 to 30 square feet, Echo Soho aims to lower barriers for mid-sized and emerging galleries, offering support with installations, art handlers, and booth photography. Confirmed participants include Pipeline, Gillian Jason Gallery, and Awita, with support from Soho Estates, Soho House, and Cass Art.

Frieze London 2025

Frieze London 2025 has opened with a wide-ranging program spanning contemporary art, photography, antiquities, and performance. Key highlights include the inaugural Echo Soho fair celebrating women-run galleries, the London edition of Dallas Invitational set to open at the former US embassy in 2026, and strong sales at Frieze Masters including a Triceratops skull. Christie's and Sotheby's auctions during the week showed a mixed market: Peter Doig's 'Ski Jacket' sold for £106.9m, but overall estimates and price corrections indicated caution. The fair also features Sophia Al-Maria performing stand-up as winner of the Frieze London Artist Award, a new pricing structure for greater gallery diversity, and a pop-up by The Art Newspaper and L'OFFICIEL.

Shifting the dial: new fair Echo Soho celebrates women-run galleries

Echo Soho, a new art fair dedicated to female-led galleries, launched this week in London to address the underrepresentation of women in leadership roles within the art world. Conceived by gallerist India Rose James, the fair features 12 galleries, most of which are showing women artists, with works priced accessibly and participation costs kept low to encourage inclusivity. The fair takes place at Artists House, a Georgian townhouse owned by James's family's Soho Estates.

New fair for women-led galleries to launch during London's Frieze Week

India Rose James, founder of Soho Revue, is launching Echo Soho, a boutique art fair exclusively for female-led galleries, during Frieze Week in London. The fair will run from 16 to 19 October at Artist’s House on Manette Street, featuring 12 exhibitors, a bar, a concept store, and events including workshops, performances, and a prize from Soho House. Confirmed participants include Pipeline, Gillian Jason Gallery, and Awita, with affordable booth prices starting at £850.