SWOON, the Studio has opened a multi-sensory art experience called "Touch Grass" at Shop SWOON inside The Joule Hotel in Dallas. The immersive installation features rolling turf hills, a projected sky ceiling, grass-covered headphones, and the scent of fresh-cut grass, inviting visitors to disconnect from screens and reconnect with nature. The exhibition runs through October 12, with proceeds supporting The Preston Project and the Grant Halliburton Foundation, a mental health nonprofit. Admission is free for visitors under 18.
The exhibition matters because it represents a growing trend in experiential art that prioritizes mental well-being and digital detox, blending contemporary design with therapeutic intent. By partnering with a mental health foundation and offering free admission to youth, SWOON, the Studio positions art as a tool for community wellness. The show also reinforces Dallas's cultural scene, leveraging a local hotel venue to create an accessible, Instagram-friendly yet contemplative space that appeals to both art audiences and the broader public.