South Korean digital design company d’strict plans to break ground in August on a 30,000-square-foot Arte Museum at ICON Park in Orlando, Florida, with a grand opening expected late next year. This will be the company’s third U.S. location, following museums in Las Vegas (opened 2023) and New York City (opened September 2024). The Orlando museum will feature immersive, nature-themed digital artworks under the theme 'Eternal Nature,' including a 'Garden' zone that reinterprets local landmarks and natural elements. The project is being developed by a partnership of Flag Luxury Group, Torino Companies, and Unicorp National Developments, with site plans submitted by McIntosh Associates.
The expansion of Arte Museum into Orlando underscores the growing global appetite for immersive, technology-driven art experiences that blend entertainment, tourism, and digital art. By tailoring each location to its host city’s identity, d’strict positions itself as a leader in the experiential art market, competing with other large-scale digital art venues like teamLab. The museum’s focus on accessibility and sensory engagement—rather than traditional art appreciation—reflects a broader shift in how audiences consume art, potentially reshaping the cultural landscape of Orlando’s tourist corridor.