Anne Imhof, the German artist known for her sprawling performances and winner of the 2017 Venice Biennale Golden Lion, has created her first brand collaboration with Nike. She designed two rival jerseys for Nike's revived Total 90 line, inspired by the warring 'houses' from her Park Avenue Armory project *Doom: House of Hope*: a black-and-blue short-sleeve jersey for the Tigers and a red long-sleeve jersey with a wolf's head for the Wolves. The designs, realized with Zak Group, feature the Doom crest and 'Imhof 25' on the back, and were launched with a live performance by Berlin musicians Lia Lia and ATK44 during Berlin Art Week. The jerseys will be available from September 16 at Voo Berlin and Dover Street Market in London.
This collaboration matters because it marks a significant crossover between contemporary visual art and the fashion-sportswear industry, reflecting the growing trend of artists engaging with commercial brands to expand their audience. Imhof's translation of her immersive, narrative-driven art into wearable objects also highlights how major sportswear companies like Nike are increasingly turning to visual artists to infuse their products with cultural cachet, blurring the lines between art, fashion, and streetwear.