The article offers guidance on discovering emerging artists, highlighting Instagram as a key platform. It profiles Mark Van Wagner, an artist, collector, and dealer who found Taylor Anton White's work on Instagram and later featured him at Marquee Projects in Bellport, New York, giving the artist three solo shows.
This matters because it demystifies the process of collecting emerging art, showing how social media and personal networks can lead to meaningful discoveries. It underscores the symbiotic relationship between collectors, galleries, and artists in nurturing new talent, which is vital for the vitality of the contemporary art market.