The Armory Show has announced its 2025 exhibitor list, featuring over 230 galleries set to participate in the fair from September 5–7 at the Javits Center in New York, with a VIP preview on September 4. This edition marks the first under new director Kyla McMillan, who has introduced a revised floor plan, a new section called Function organized by dealer Ebony L. Haynes, and a reconfiguration of the large-scale works Platform section led by Souls Grown Deep. More than 20 exhibitors are returning after a hiatus, including White Cube and Andrew Kreps, while 55 galleries are participating for the first time, such as Skarstedt and Megan Mulrooney.
This edition matters because it signals a strategic refresh under new leadership and Frieze ownership, aiming to strengthen the fair's role as a key commercial and cultural event in New York. The introduction of the Function section, focused on art and design intersections, and the Focus section on artists from the American South, curated by Jessica Bell Brown, reflect efforts to diversify programming and attract a broader range of collectors. The fair's continued evolution underscores its importance in the global art market and its ability to adapt to shifting curatorial and commercial priorities.