Amandine Blier : « Aura est le nouveau nom d’Edeis Culture »
Trévise Participations, the holding company of the Noisiez family, has consolidated its cultural activities by granting autonomy to its subsidiary Edeis Culture and rebranding it as Aura. Amandine Blier, a seasoned communications professional with experience at the City of Versailles and the opening of Citéco, has been confirmed as the head of the new entity, which manages eight cultural sites including venues in Nîmes and the recently won concession for the Villa Kérylos.
The move signals a strategic consolidation within the French cultural management and 'entertainment' sector, where private operators like Aura, Kléber Rossillon, and Culturespaces compete for public service delegation contracts to manage heritage sites. This restructuring reflects broader market trends where operators must develop credible economic models through ticketing, privatizations, and complementary offers, as seen in Aura's plans to carefully enhance visitor experience at the Villa Kérylos without transforming the historic site.