CULTURED and Aritzia co-hosted a dinner party at the former Fred Segal store on Melrose Avenue in Los Angeles during Frieze Week. The event celebrated Aritzia's Artistic License series, featuring photographer Gregory Crewdson, whose work appears on shopping bags and in stores. Guests included Aritzia CEO Jennifer Wong, CULTURED Editor-in-Chief Sarah Harrelson, artists Chloe Wise and Maya Man, curator Essence Harden, and others from the art and fashion worlds. The evening featured a multi-course meal, Krug champagne, and copies of CULTURED's Entertainers Issue.
This event matters because it highlights the growing intersection between fashion retail and the visual art world, with brands like Aritzia leveraging artist collaborations to enhance cultural cachet during major art events like Frieze Week. The partnership with Gregory Crewdson, a renowned photographer, signals a continued commitment to integrating fine art into commercial spaces, potentially influencing how brands engage with artists and how art reaches broader audiences beyond traditional galleries.