CULTURED magazine partnered with Samsung to launch the "CULTURED Collection," a series of contemporary artworks available on the Samsung Art Store for owners of Samsung's The Frame and QLED TVs. A pop-up gallery in Chelsea, New York, and a dinner event celebrated the launch, featuring works by artists including Adam Pendleton, Dominique Fung, Oscar yi Hou, Theresa Chromati, Andrea Marie Breiling, Chris Martin, and Emma Webster. The event drew a cross-section of art and tech insiders, including Art Basel CEO Noah Horowitz, Samsung executives, and collectors.
This partnership marks a significant milestone in Samsung's contemporary art program, following collaborations with major institutions like the Metropolitan Museum of Art, the Museum of Modern Art, and Art Basel. By making contemporary art accessible through digital displays in homes, the initiative blurs the line between physical and digital art consumption, potentially expanding the audience for contemporary artists and reshaping how art is collected and displayed in domestic spaces.