Cultured magazine has partnered with Samsung to launch a "CULTURED Collection" on the Samsung Art Store, available exclusively to owners of Samsung's The Frame and QLED TVs. Starting in October, 60 artworks by contemporary artists including Adam Pendleton, Dominique Fung, Oscar yi Hou, Chris Martin, and Emma Webster will be displayed in the TV's art mode. A temporary pop-up gallery, the Samsung Art Store Gallery, will open to the public on Oct. 9–10 at 545 W 23rd St in New York, offering a preview of the collection.
This partnership marks a significant expansion of Samsung's contemporary art program, following collaborations with major institutions like the Metropolitan Museum of Art, the Museum of Modern Art, and Art Basel. By making contemporary art accessible to millions of Samsung TV owners worldwide, the initiative challenges traditional art distribution models and brings works by emerging and established artists directly into homes, bypassing the conventional gallery and museum system. It reflects a growing trend of technology companies acting as new gateways for art consumption.