Billionaire Reed Hastings, the former CEO of Netflix, has transformed Utah’s Powder Mountain ski resort into a unique 'skiable outdoor art museum.' Collaborating with landscape architect Reed Hilderbrand, the resort now features major installations by artists such as Nancy Holt, James Turrell, and EJ Hill. This development positions the resort as a contemporary companion to the region's historic land art landmarks, including Robert Smithson’s Spiral Jetty and Holt’s Sun Tunnels.
The project highlights a growing trend of integrating high-caliber contemporary art into luxury recreation and private residential communities. Beyond the slopes, Salt Lake City is emerging as a significant, albeit under-the-radar, art ecosystem in the American West. By blending regional identity with robust civic support and experimental programming, the area is successfully leveraging its natural landscape to attract global art tourism.