The He Art Museum (HEM) in Shunde, China, a private institution founded by the family behind appliance giant Midea Group, is shifting its programming strategy. Under director Shao Shu, the museum is moving away from hosting major international exhibitions to focus on amplifying local and regional artists, particularly from the Greater Bay Area, and exploring themes of Lingnan culture.
This pivot reflects a broader trend among China's private museums to establish a distinct identity beyond being showcases for wealthy founders' collections. By championing local voices and fostering community engagement, HEM aims to secure a sustainable and relevant role in China's evolving cultural landscape, differentiating itself from the wave of new museums planned for nearby Shenzhen.