Museums have a duty to inspire the creatives of the future. At V&A East, I’ve made that my mission | Gus Casely-Hayford

Gus Casely-Hayford, the director of V&A East, outlines his vision for the new museum as a collaborative space designed specifically to re-engage young audiences. Highlighting a new commission by Cuban artist Tania Bruguera created with local youth, Casely-Hayford argues that museums must move beyond Victorian-era paternalism toward a model of co-creation. The institution has consulted over 30,000 young people to ensure its galleries, such as the "Why We Make" space, reflect contemporary concerns and community needs.