Theatre, production, performance: fashion invests in art

Fashion houses like Chanel are increasingly investing in contemporary art, not merely as inspiration for prints or patterns but as a strategic tool for brand positioning and cultural credibility. Gallery owner Tristan Paprocki, who recently opened a Milan space with partner Guido Romero Pierini, notes that brands now seek out emerging artists to demonstrate foresight and support new talent. Chanel has collaborated with Berlin's Hamburger Bahnhof museum for large-scale installations by artists such as Klára Hosnedlová and Lina Lapelytė, and has announced ten artists for the third edition of its Next Prize 2026, including Bárbara Sánchez-Kane, Pan Daijing, and Álvaro Urbano. These artists work across fashion, sculpture, and performance, blurring the lines between clothing and contemporary art.

culture aesop new york creatives holidays

Aesop, the skincare and fragrance company, has released a collection of festive holiday kits designed for creatives, focusing on hand and workspace care. The kits include themed sets like “Party in the Greenhouse” and “Too Many Cooks in the Kitchen,” featuring products such as geranium-infused balms and pumice hand wash. Cultured magazine partnered with Aesop to highlight the creative spaces of New York artists and chefs, including Fernando Mastrangelo, Flynn McGarry, and Eny Lee Parker, who opened their studios and kitchens to showcase their rituals.

A pop-up hotel format is born that focuses on culture: starting in an architecture in Arles, France (with photos by Carla Sozzani)

Nasce un format di hotel pop up che punta sulla cultura: si inizia in un’architettura di Arles in Francia (con le foto di Carla Sozzani)

Luca Pronzato, founder of the pop-up restaurant platform We Are Ona, is launching a new itinerant hospitality concept called Casa Ideale. The first edition will take place from July 1–10, 2026, at Villa Bank, a 1970s villa near Arles, France, designed by Emile Sala and protected as a Remarkable Contemporary Architecture by the French Ministry of Culture. Guests will stay in the villa and dine at a restaurant run by chef Gil Nogueira, while the space also hosts a photography exhibition titled "Prologo" curated by Maddalena Scarzella for Fondazione Sozzani, featuring over 60 works from Carla Sozzani's archive by artists such as Urs Lüthi and Helmut Newton, alongside design pieces from the gallery Downtown+ by Luna Laffanour.

Three things the Fuorisalone should do (and doesn't) to improve the quality of life in Milan

Tre cose che il Fuorisalone dovrebbe fare (e non fa) per migliorare la qualità della vita di Milano

The 2026 Milan Design Week, coinciding with the Salone del Mobile, has officially begun, bringing over 1,850 events to the city. The launch included a special breakfast-barter event in Piazza Duomo with artist Maurizio Cattelan and journalist Nicolas Ballario, kicking off a week expected to draw 300,000 visitors.

Shopping Experience: How Has the Way of Experiencing Luxury Changed?

Shopping experience: com’è cambiato il modo di vivere il lusso?

Luxury retail in Milan is undergoing a significant transformation, evolving from simple commercial spaces into 'cultural brandscapes' that blend art, design, and hospitality. Major fashion houses are redesigning their flagship stores to function as urban salons and living galleries, integrating site-specific art installations, historical architecture, and high-end gastronomy to foster community and tangible experiences in an increasingly digital world.

A new issue of the Pax newsletter on cultural tourism is arriving: Previews to entice those not yet subscribed

In arrivo un nuovo numero della newsletter Pax sul turismo culturale. Le anticipazioni per ingolosire chi non è ancora abbonato

The Italian Ministry of Tourism has partnered with the audio platform Loquis to integrate sound-based storytelling into the country's official tourism portal. This initiative, led by digital entrepreneur Bruno Pellegrini, aims to preserve the memory of Italian territories while promoting future development through an "audio atlas." The project is a central feature of the upcoming issue of Artribune’s Pax newsletter, which focuses on the intersection of cultural tourism, art, and hospitality.

Mirei Monticelli’s Hand-Woven Banana Leaf Lamps Swell Between Material and Movement

Milan-based Filipina designer Mirei Monticelli creates biomorphic lighting fixtures from hand-woven Banaca fabric, made from Abacá fiber sourced from the Philippines. Her studio collaborates with a community of weavers in the Bicol province, developing the material through a long-term relationship. The lamps, which blend sculpture and utility, were recently featured in an installation titled 'Pleasure Garden' at Milan Design Week. Monticelli’s process incorporates techniques from garment construction, learned from her mother, a fashion designer.