Theatre, production, performance: fashion invests in art

Fashion houses like Chanel are increasingly investing in contemporary art, not merely as inspiration for prints or patterns but as a strategic tool for brand positioning and cultural credibility. Gallery owner Tristan Paprocki, who recently opened a Milan space with partner Guido Romero Pierini, notes that brands now seek out emerging artists to demonstrate foresight and support new talent. Chanel has collaborated with Berlin's Hamburger Bahnhof museum for large-scale installations by artists such as Klára Hosnedlová and Lina Lapelytė, and has announced ten artists for the third edition of its Next Prize 2026, including Bárbara Sánchez-Kane, Pan Daijing, and Álvaro Urbano. These artists work across fashion, sculpture, and performance, blurring the lines between clothing and contemporary art.

How Art Libraries Make Art Accessible

Wie Artotheken Kunst zugänglich machen

Artotheken, or art libraries, are public institutions that lend artworks to anyone with a library card, making art accessible beyond the traditional museum or gallery system. In Germany, over 100 such artotheken exist, often housed in public libraries, art associations, or museums. The Amerika-Gedenkbibliothek in Berlin, for example, has a collection of 2,000 works, with around 300 currently on loan to homes, doctors' offices, and law firms. The lending process is informal: borrowers can eat, drink, and even touch the works, and transport by bus or bike is encouraged. A jury selects up to 15 new works annually, and the collection includes major names like Roy Lichtenstein and Niki de Saint Phalle, though most users choose pieces based on personal connection rather than prestige.