The Philadelphia Museum of Art has announced a rebranding to "PhArt," following the discovery of a long-lost Marcel Duchamp readymade—an early prototype of a whoopee cushion titled "Le rire"—in its archives. The institution is dropping "Museum" from its name to signal a commitment to art that transcends traditional boundaries, and the new branding will be featured prominently on social media.
Le musée de La Poste redevient le « musée postal »
The Musée de La Poste in Paris has rebranded itself as the "Musée Postal," reclaiming its original 1946 name as it approaches its 80th anniversary. Alongside a new visual identity featuring a blue and white "M" logo, the institution is shifting its focus from a strictly corporate museum to a "museum of society" with a more universal outlook. Under the leadership of director Guillaume Goy, the museum aims to modernize its permanent collection and recover its pre-pandemic attendance figures, targeting 150,000 annual visitors.
Amandine Blier : « Aura est le nouveau nom d’Edeis Culture »
Trévise Participations, the holding company of the Noisiez family, has consolidated its cultural activities by granting autonomy to its subsidiary Edeis Culture and rebranding it as Aura. Amandine Blier, a seasoned communications professional with experience at the City of Versailles and the opening of Citéco, has been confirmed as the head of the new entity, which manages eight cultural sites including venues in Nîmes and the recently won concession for the Villa Kérylos.