The Philadelphia Museum of Art has announced a rebranding to "PhArt," following the discovery of a long-lost Marcel Duchamp readymade—an early prototype of a whoopee cushion titled "Le rire"—in its archives. The institution is dropping "Museum" from its name to signal a commitment to art that transcends traditional boundaries, and the new branding will be featured prominently on social media.
Le musée de La Poste redevient le « musée postal »
The Musée de La Poste in Paris has rebranded itself as the "Musée Postal," reclaiming its original 1946 name as it approaches its 80th anniversary. Alongside a new visual identity featuring a blue and white "M" logo, the institution is shifting its focus from a strictly corporate museum to a "museum of society" with a more universal outlook. Under the leadership of director Guillaume Goy, the museum aims to modernize its permanent collection and recover its pre-pandemic attendance figures, targeting 150,000 annual visitors.
Amandine Blier : « Aura est le nouveau nom d’Edeis Culture »
Trévise Participations, the holding company of the Noisiez family, has consolidated its cultural activities by granting autonomy to its subsidiary Edeis Culture and rebranding it as Aura. Amandine Blier, a seasoned communications professional with experience at the City of Versailles and the opening of Citéco, has been confirmed as the head of the new entity, which manages eight cultural sites including venues in Nîmes and the recently won concession for the Villa Kérylos.
Le Musée postal retrouve son nom
The Musée de La Poste in Paris has reverted to its original name, Musée postal, as part of a major rebranding effort. The institution, approaching its 80th anniversary, has introduced a new visual identity and aims to reposition itself within the Parisian cultural landscape, seeking to distance itself from the image of a corporate museum.
The 2026 IFPDA Print Fair concluded at the Park Avenue Armory with record-breaking attendance of over 21,000 visitors and robust sales across various price points. This edition marked a significant pivot for the fair following its formal expansion to include drawings dealers, rebranding as the International Fine Prints and Drawings Association. Notable sales included a sold-out edition of Cecily Brown etchings at Two Palms and six-figure works by David Hockney and Rashid Johnson at Galerie Maximillian.
Art Basel Paris is undergoing a major transformation for its third edition, officially rebranding from 'Paris+ par Art Basel' and moving into the newly renovated Grand Palais. The historic venue, fresh from a $500 million restoration, allows the fair to expand its footprint by 26 percent, hosting 194 galleries compared to last year's 154. The move includes the opening of the ornate balconies for emerging galleries and a new sector called Premise, signaling the fair's transition from a successful 'preamble' to a permanent fixture in the French capital.