Museo d’arte della Svizzera italiana (MASI Lugano) opens its 2026 season with the exhibition “K-NOW! Korean Video Art Today”, which surveys South Korea’s contemporary art scene through the lens of video art. The show explores how this medium is deeply connected to the country’s history and society, highlighting the originality of Korean artistic practices.
The exhibition matters because it brings international attention to Korean video art, a form that has been central to the country’s cultural and political expression. By staging this show at the start of its 2026 season, MASI positions itself as a platform for non-Western contemporary art, broadening the global conversation around video and media art.