article culture
schedule Jan 22, 2026
visibility 1
link 3 artists
Museums and cultural institutions are participating in a viral social media trend where staff, often older guides or curators, deliver marketing scripts written entirely in Gen Z slang. The trend, which began with a video from England's Hever Castle in early September, has spread across TikTok and Instagram, with hundreds of organizations creating their own versions. Typical phrases include "no cap," "ate and left no crumbs," and "menty b," often accompanied by the "Millennial Pause" for comedic effect. The article highlights several examples, including the Poe Museum in Virginia and the New York Historical Society, and notes that the trend has expanded beyond the art world to include accountancy firms, donkey sanctuaries, and even the NYC Ferry.