
why this french city just trademarked cezanne 2664940
The city of Aix-en-Provence has trademarked the name of Paul Cézanne and the phrase “Cézanne chez lui” as part of a major cultural tourism initiative called “Cézanne 2025.” The city has invested €30 million ($35 million) in a summer-long program of events, centered on a monumental retrospective of 130 works at the Musée Granet, titled “Cezanne au Jas de Bouffan.” The exhibition focuses on the artist’s family home, Bastide du Jas de Bouffan, which has undergone recent conservation and now allows visitors to see murals Cézanne painted on the walls in his twenties. Other highlights include the reopening of his first studio and the restored Atelier des Lauves, his last studio.















