5 exhibitions in Provence for the 100th anniversary of Fragonard, the historic perfume house

5 mostre in Provenza per i 100 anni di Fragonard, la storica maison di profumi

The historic French perfume house Fragonard is preparing to celebrate its centenary in 2026 with a series of five exhibitions in Provence. Founded in 1926 by Eugène Fuchs and named in honor of the Rococo painter Jean-Honoré Fragonard, the maison has evolved into a significant cultural patron under the leadership of the Costa family. The upcoming celebrations highlight the family's extensive private collections, which span ancient perfume artifacts, traditional Provençal costumes, and fine art, housed across several free public museums in Grasse, Paris, and Arles.

The MEGA Fair-Exhibition Opens in a Former Milanese Factory: Photos and 5 Must-See Booths

In ex fabbrica di Milano ha aperto la mostra-fiera MEGA. Tutte le foto e 5 stand da non mancare

The third edition of MEGA Art Fair has opened in Milan, relocating to SPAZIO PROFUMO, a former perfume factory in the Barona district. Running from April 15 to 25, 2026, the event strategically bridges Milan Art Week and Design Week, featuring over 30 international exhibitors from Europe, Latin America, and Asia. Eschewing traditional booth structures, the fair utilizes a cohesive curatorial layout that integrates industrial archaeology with contemporary practices, including a dedicated video program and a section titled 'City of Glass.'

One of the fairs during Milan Art Week will be open until midnight (and you can even have dinner there)

Una delle fiere in corso a Milano durante questa Art Week sarà visitabile fino a mezzanotte (e ci puoi anche cenare)

MEGA Art Fair has announced an unconventional schedule for its third edition during Milan Art Week 2026, extending its opening hours until midnight. Located in the former Esperis perfume factory known as PROFUMO, the fair will occupy over 3,000 square meters of industrial space. The event features a multidisciplinary public program and a unique "sensory dinner" titled The Perfume Table, which translates the olfactory structure of perfumes into a gastronomic experience set among artworks.

How MEGA Art Fair Became Milan Art Week’s Social Club

MEGA Art Fair held its third edition in Milan, transforming a former perfume factory into a social and exhibition hub during Milan Art Week and Design Week. The fair, which ran from midday to midnight over an extended period, positioned itself as an alternative to traditional art fairs by prioritizing relaxed social connection, community engagement, and public programming over a purely commercial atmosphere.

In Bologna, an exhibition combines pictorial traditions and contemporary perfumes

A Bologna una mostra mette assieme tradizioni pittoriche e profumi contemporanei

The exhibition "Sogni di natura" (Dreams of Nature) has opened at the Collezioni Comunali d’Arte in Bologna’s Palazzo d’Accursio, coinciding with the 57th edition of Cosmoprof Worldwide. The show transforms the historic Sala Boschereccia into a multisensory "imagined garden" where 18th-century landscape paintings by Vincenzo Martinelli and Giuseppe Valiani are paired with contemporary fragrances. Students from the Italian Perfumery Institute developed these scents by analyzing the historical and symbolic identity of the room’s original decorations.