
Interview. Max Goelitz
In an interview marking the sixth anniversary of his gallery, Max Goelitz reflects on the founding and evolution of his two-location operation in Munich and Berlin. He discusses how his decade at Häusler Contemporary, where he served as director, prepared him for the unpredictable nature of running his own gallery. The COVID-19 pandemic forced a strategic pivot from international ambitions to a focus on the local German market, which proved unexpectedly sustainable. Goelitz also addresses the current challenges facing galleries, including generational shifts and a more difficult art market, while advocating for an "old-school" reconsideration of what defines a gallery in times of transition.






















